Public Relations

Public relations (PR) is the way organisations, companies and individuals communicate with the public and media. A PR specialist communicates with the target audience directly or indirectly through media with an aim to create and maintain a positive image and create a strong relationship with the audience.

PUBLIC RELATIONS , COMMUNICATION AND MEDIA

COURSE OVERVIEW

This course is designed to provide participants with an in-depth examination of the fundamentals of communications and public relations. Participants will gain a better understanding of the best practices in communications/public relations and new ideas for implementing those practices into their organizations.

PROGRAM KEY FEATURES:

Upon completing this course, delegates will be equipped:

  • To present the key concepts and methods for efficient external communications to develop participant competencies;
  • To present a step-by-step methodology designed to foster communication with all key stakeholders;
  • To equip participants with the competency as well as the tools and techniques required for developing strategies and action plans to manage communication and public relations activities.
  • Plan a communication campaign using practical tools
  • Develop enhanced PR writing skills to amplify the impact of everything that you write
  • Write powerful and newsworthy press releases quickly and instinctively
  • Create an internal communication strategy for your organization
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WHO SHOULD ATTEND

  • Personnel working in communications, marketing and public relations
  • Corporate Communications Managers
  • Corporate Communications Officers
  • Marketing Officers
  • Personnel responsible for communications, marketing & public relations
STRATEGIC PUBLIC AND RELATIONS MANAGEMENT

COURSE OVERVIEW

The curriculum for Strategic Public Relations and Protocol training course is designed for both executives new to the role and mid-level executives who want to build on their existing knowledge of working in this area of PR. Week one of this course introduces PR as a discipline distinct from marketing and advertising with its unique role to play in business and government. Emphasis is placed on PR channels such as print, radio, and television which are important in influencing public opinion. Training consultants also discuss how PR strategies need to relate to the modern international media landscape characterised by the internet, mobile technology, and social media. In order for stories to have an impact on the news, it is necessary to understand the basis of what makes a good story and how to write for media, as well as assessing target markets effectively so that messages are delivered to the right audience. These areas are also covered in the first week. Increasingly, Public Relations departments are undertaking the duties of protocol and travel management as part of corporate PR strategy. The lessons in week two of this course therefore examine how to develop successful strategic planning for overseas travel, from obtaining visas and organising accommodation to meeting and receiving international VIPs. The schedule analyses how Protocol and Travel responsibilities should be integrated into an overall PR programme as well as techniques for the successful planning of exhibitions, conferences, visits and events. Discussions also cover effective planning of domestic travel arrangements.

PROGRAM KEY FEATURES:

  • To build on existing knowledge of Strategic Public Relations
  • To apply the tactical skills required for working in Strategic Public Relations
  • To capitalise on developments in technology
  • To manage the key aspects of protocol
  • To learn tips, tools and techniques to arrange business travel
  • To meet the expectation of those involved in protocol and travel arrangements

WHO SHOULD ATTEND

  • Protocol officers
  • Travel offices
  • Travel executives
  • Public relations officers
  • Public relations executives
MANAGING SECURITY , PROTOCOL AND LOGISTICS MANAGEMENT

COURSE OVERVIEW

The protocol officer is responsible for fostering understanding and cooperation between individuals, corporations, organisations and foreign bodies – they play a critical role in maintaining international relations.

Failure to adhere to protocol, or following poorly thought out protocols can result in embarrassment, damaged reputations, or even compromised security to senior officials and dignitaries, it is therefore imperative that protocol officers fully understand what is required of them in guiding those they represent in diplomatic scenarios, particularly when traveling overseas or greeting foreign visitors.

This programme, aimed at protocol, travel and security officers will equip participants with the skills and understanding to navigate the delicate waters of international protocol. The programme will cover how to arrange overseas visits, receive foreign dignitaries appropriately, advise staff on formalities and courtesies that should be observed and provide transport, security and support to government officials and VIPs.

The focus will be on interactive learning, utilising case studies and participative exercises to emphasise how protocol should be carried out. Participants will also be encouraged to discuss what diplomatic obstacles they have encountered and what protocols should be followed in these circumstances.

PROGRAM KEY FEATURES:

  • How to schedule foreign visits
  • Receive foreign dignitaries appropriately
  • Understand the impact of culture, nationality and religion on protocol
  • Avoid common protocol pitfalls
  • Secure visas, tickets and travel documents
  • Adhere to correct procedures in diplomatic communications
  • Government to government communications
  • Ensure the safety and security of those you represent
  • Social etiquette, appropriate dress and forms of address

WHO SHOULD ATTEND

Secretaries, PA’s, Office Managers, Secretaries and PA’s, Event Planners, Managers and coordinators, Administrative personnel

ADVANCED PROTOCOL AND EVENTS MANAGEMENT

COURSE OVERVIEW

  • To develop and strengthen the management of protocol and event functions
  • To learn the tips and avoid the traps of organising efficient events
  • To extend and apply skills of communication to promote successful events
  • To identify risk and understand how to minimise its impact
  • To analyse and apply the factors which ensure that events come in on time and to budget
  • To apply the principles of project management to planning and organising and holding successful events
  • To develop and apply the core skills of PR and marketing for event promotion
  • To understand the key factors in building and maintaining strong relationships
  • To ensure that meetings at home and abroad achieve strategic objectives

PROGRAM KEY FEATURES:

  • Managing the Protocol and Events Function
  • Exhibitions, Conferences, Visits and Events – National and International
  • Communication Appropriate for Guests, Audiences and Stakeholders
  • Risk and Crisis Management for different Events
  • Budgeting and Cost Control
  • Project Management in Protocol and Events
  • PR and Marketing for Successful Events
  • Building and Maintaining Strong Relationships
  • Meetings at Home and Abroad
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WHO SHOULD ATTEND

Secretaries, PA’s, Office Managers, Secretaries and PA’s, Event Planners, Managers and coordinators, Administrative personnel